The Ninki Nanka Trail is an exciting new responsible tourism initiative in The Gambia delivered in partnership with the Gambian Tourism Board and other stakeholders. The trail aims to disperse economic benefit to rural areas, diversify Gambia’s tourism product by providing new, authentic community-based and heritage experiences that build on the untapped potential of the River Gambia, and create opportunities for tourism to continue into the ‘Green (shoulder) Season’.

The trail takes an innovative approach to engaging the private sector in tourism development and poverty reduction in accordance with the concept of shared value and the principles of responsible tourism, creating better places to live and therefore better places to visit.

For more information about the Ninki Nanka Trail products and experiences see the tour operators product manual. This manual aims to provide Ninki Nanka Trail responsible tour operators with the key information about what responsible business and operational practices are required to do to ensure that the NNT achieves its’ objectives. It explains what being a responsible tour operator on the trail looks like in practice. It also provides market information about tourism services, activities and sites along the trail. These include accommodations, restaurants, local guides, ground operators/ handlers, boat transport, creative and cultural tour programmes, as well as booking and pricing systems in place for four NNT packages, with the option for additional tailor-made itineraries.